Facebook as a Strategic Tool

Facebook as a Strategic Tool

Facebook has grown way beyond a platform where people upload cat videos, announce the arrival of new babies and like their friends’ vacation photos. It is a powerful bridge between businesses and consumers, exerting its influence in every stage of the modern...
Getting Testimonials: Passive, Proactive or Personal

Getting Testimonials: Passive, Proactive or Personal

Beyond a few quotes for posting on a website, very few home care agencies take the task of getting publishable feedback very seriously or put any effort behind it. At the same time, they will spend many man-hours “rubbing elbows” and, sometimes, spending heavily on...