Making the Big 3

Making the Big 3

Seeing among the top three positions in a Google search is worth real money. In fact, 63% of the time one or more of those three firms get a phone call or a visit when people see the firm in a search. But there are only three spots. What can you do to have a better...
Google My Business Now Allows Expanded Business Descriptions

Google My Business Now Allows Expanded Business Descriptions

With a market share among all searches approaching 74%, Google is pretty much the only game in town when it comes to search engines. In the home care space, it is even more important that you pay attention because a significant percentage of your “local” leads come...
Dramatic Shifts in Online Visibility Impact Home Care Agencies

Dramatic Shifts in Online Visibility Impact Home Care Agencies

Over the last 24 months some significant changes in consumer behavior with regard to online consumer research. This particularly impacts home care where the industry is years behind in using this free resource of business. When Amazon started this review craze a dozen...
Show Off Your Google Reviews on Your Website Home Page

Show Off Your Google Reviews on Your Website Home Page

Success breeds success. And, once you have accumulated a few positive Google reviews, you can use them to generate more inquiries – and a larger census. Using a simple set of code you can have a Google My Business (GMB) Widget installed on your website. Any of your...