Assure your site is Mobile Optimized

Assure your site is Mobile Optimized

Google realizes that over half of all online searches today occur on cell phones. Acknowledging that, Google penalizes your ranking if your site is not mobile optimized. It used to be a big (expensive) deal to prepare your site to show up on a mobile phone accurately...
Why Google’s Local Search is Key for Home Care Agencies

Why Google’s Local Search is Key for Home Care Agencies

When people need the help of a home care agency, they don’t just look for the best agency, they look online first (90% of the time) and they are looking for an agency that is in a specific area. So, if the searcher is the prospective client him or herself, they want...
Make it easier to be found online (for free)

Make it easier to be found online (for free)

Occasionally you may have been searching online and seen your organization listed on a site you have never heard of. How did it get there? You know you did not register your company at the site. The information probably came from one of several “Data Aggregators”....
Secure Your Site NOW

Secure Your Site NOW

On July 1, 2018, Google started a policy to label all sites that have not converted from the HTTP:// structure to the HTTPS:// structure as “Not Secure”. To get the HTTPS designation you must have an SSL certificate installed on your site. The move to this policy has...
Technology as a Profit Center, Not a Cost Center

Technology as a Profit Center, Not a Cost Center

For the past 16 years I have published the Home Care Technology Report with the objective of bringing the latest information about how home care services can be enhanced by the deployment of technology. News of these developments has improved service and lowered...