Get More Clicks

Get More Clicks

We work with home care agencies to get them to show up better in Google (and other search engines) primarily by getting them broadly listed (see my letter from last week) and by increasing the number of positive reviews that their clients give them (see the letter I...
The Consequences of Dirty Data

The Consequences of Dirty Data

Any time your agency is listed anywhere online or in print, it is referred to as a “citation”. Over the years, your business can end up being listed in dozens or hundreds of locations. The problem is that what is true this year may not be true next year. You could...
Why Should You Build and Manage Citations?

Why Should You Build and Manage Citations?

A citation is any mention of your business on the Web. It may or may not link back to your website, but, when fully completed, will always include a complete and accurate NAP. NAP means Name, Address, Phone number. These represent the lifeblood of your business’s...
One Box: How to Grab All of the Attention

One Box: How to Grab All of the Attention

When people look for home care online, chances are very good (about 80 percent) that they will be looking on Google. Chances are also pretty good that, if you have done a good job of optimizing your listings, you will show up among some competitors who have also...
Five Things an Agency Owner Should Never Delegate

Five Things an Agency Owner Should Never Delegate

The key to success for any entrepreneur is adroit delegation of routine tasks. In a book I co-authored with my partner Tim Rowan last year, Entrepreneurial Insanity in the Home Care Business, the thrust is about systems that are designed to make the owner of the...