by admin | Jul 26, 2019 | News
Facebook has grown way beyond a platform where people upload cat videos, announce the arrival of new babies and like their friends’ vacation photos. It is a powerful bridge between businesses and consumers, exerting its influence in every stage of the modern...
by admin | Jul 19, 2019 | News
Beyond a few quotes for posting on a website, very few home care agencies take the task of getting publishable feedback very seriously or put any effort behind it. At the same time, they will spend many man-hours “rubbing elbows” and, sometimes, spending heavily on...
by admin | Jun 25, 2019 | News
It is an obvious challenge to get reviews in the Home Care space. The clients, generally older, are not current with social marketing techniques, nor do they really care. The adult children of the clients are not always close at hand and they may not care either....
by admin | Jun 13, 2019 | News
We work with home care agencies to get them to show up better in Google (and other search engines) primarily by getting them broadly listed (see my letter from last week) and by increasing the number of positive reviews that their clients give them (see the letter I...
by admin | Jun 6, 2019 | News
Any time your agency is listed anywhere online or in print, it is referred to as a “citation”. Over the years, your business can end up being listed in dozens or hundreds of locations. The problem is that what is true this year may not be true next year. You could...
by admin | May 14, 2019 | News
A citation is any mention of your business on the Web. It may or may not link back to your website, but, when fully completed, will always include a complete and accurate NAP. NAP means Name, Address, Phone number. These represent the lifeblood of your business’s...
