Is Your Website Interesting or Just Informative?

Is Your Website Interesting or Just Informative?

What is the purpose of a website? Universally there are dozens of answers that question most of which would simply be boring. So, let’s ask the question: What is the purpose of a Home Care website? Some possibilities: Demonstrate your professional competence Answer...
Consumer Reviews Can Drive Census

Consumer Reviews Can Drive Census

You probably have heard the story about the two shoe salesmen who were sent to Africa to sell shoes. Salesman #1 calls back to his boss after a week and reports, “Boss, we have a problem. People here don’t wear shoes.” Salesman #2 calls back after the first week and...
Let Your Customers Write Your Advertising

Let Your Customers Write Your Advertising

Consumer reviews represent, perhaps, the most powerful advertising messages you can develop. The good news is you don’t even have to pay to get them published. All the promises you can make in advertising will still only result in prospective clients looking online to...