For the past 16 years I have published the Home Care Technology Report with the objective of bringing the latest information about how home care services can be enhanced by the deployment of technology. News of these developments has improved service and lowered delivery costs for providers over the years.

Today I am writing to you about something a bit different. I have been working with technology in a slightly different vein. It is non-medical and non-mechanical. But, to keep the alliteration alive, marketing.

No doubt you have selected a restaurant, dentist, auto repair shop or dry cleaner by looking up your options on Google, Yelp or Facebook. My research, however, shows that the home care industry has largely ignored this opportunity. This is particularly critical since a proportion of client prospects will be the children of the client who live out of town. They use Google.

I have co-sponsored the introduction of this technology built specifically for in-home, simple-to-use collection of reviews from clients and their families. You can read about it at

Next week I will be in Washington covering the Post-Acute 360 meeting for Home Care Technology Report. If you will be there, I hope we can meet and I can get your ideas about the use of technology in home care marketing. Your clients often say nice things. Wouldn’t it be nicer to see them published?