Five Things an Agency Owner Should Never Delegate

Five Things an Agency Owner Should Never Delegate

The key to success for any entrepreneur is adroit delegation of routine tasks. In a book I co-authored with my partner Tim Rowan last year, Entrepreneurial Insanity in the Home Care Business, the thrust is about systems that are designed to make the owner of the...
Yelp and Your Agency

Yelp and Your Agency

In the past few weeks I have spent a lot of time sharing ideas about how to use Google to help you grow your business. This week I want to talk about Yelp. FULL DISCLOSURE: A movie called the Billion Dollar Bully will be coming out on May 21 (Amazon and iTunes...
Making the Big 3

Making the Big 3

Seeing among the top three positions in a Google search is worth real money. In fact, 63% of the time one or more of those three firms get a phone call or a visit when people see the firm in a search. But there are only three spots. What can you do to have a better...
Google My Business Now Allows Expanded Business Descriptions

Google My Business Now Allows Expanded Business Descriptions

With a market share among all searches approaching 74%, Google is pretty much the only game in town when it comes to search engines. In the home care space, it is even more important that you pay attention because a significant percentage of your “local” leads come...