Dramatic Shifts in Online Visibility Impact Home Care Agencies

Dramatic Shifts in Online Visibility Impact Home Care Agencies

Over the last 24 months some significant changes in consumer behavior with regard to online consumer research. This particularly impacts home care where the industry is years behind in using this free resource of business. When Amazon started this review craze a dozen...
Show Off Your Google Reviews on Your Website Home Page

Show Off Your Google Reviews on Your Website Home Page

Success breeds success. And, once you have accumulated a few positive Google reviews, you can use them to generate more inquiries – and a larger census. Using a simple set of code you can have a Google My Business (GMB) Widget installed on your website. Any of your...
Three Reasons Reviews Matter

Three Reasons Reviews Matter

Consumer reviews are a key part of many businesses. They are most prevalent for restaurants and hotels, of course, but also auto repair, dentists and carpet cleaners. People want to know whom they can trust when hiring someone to provide services. Surprisingly, this...
Inverse Marketing

Inverse Marketing

“Marketing” is a process of telling people how good you are. It is a well-established practice. “Inverse Marketing”, is just coming into play in a big way. Inverse Marketing is the process of getting people unaffiliated with your agency to willingly deliver your...
Google Analytics: Grab a Geek and Get on Board

Google Analytics: Grab a Geek and Get on Board

Google Analytics has the ability to make most agency owners’ eyes glaze over just thinking about it. This article will surprise you. Though the setup is easy, let someone who “speaks the language” get you started. Once you see what you can learn and how easy it is to...
Fake Negative Google Reviews: What to do?

Fake Negative Google Reviews: What to do?

Your agency gets hit on Google with a negative comment. You search your records and find no one who fits the description of the person or situation. What should you do next? Fake negative Google reviews are possibly one of the most frustrating things about modern...