by admin | May 3, 2019 | News
When people look for home care online, chances are very good (about 80 percent) that they will be looking on Google. Chances are also pretty good that, if you have done a good job of optimizing your listings, you will show up among some competitors who have also...
by admin | Apr 18, 2019 | News
The key to success for any entrepreneur is adroit delegation of routine tasks. In a book I co-authored with my partner Tim Rowan last year, Entrepreneurial Insanity in the Home Care Business, the thrust is about systems that are designed to make the owner of the...
by admin | Apr 10, 2019 | News
In the past few weeks I have spent a lot of time sharing ideas about how to use Google to help you grow your business. This week I want to talk about Yelp. FULL DISCLOSURE: A movie called the Billion Dollar Bully will be coming out on May 21 (Amazon and iTunes...
by admin | Mar 27, 2019 | News
The one thing you can count on about Google is that the rules of the game are constantly changing. Google’s commitment to provide searchers with the purest, most useful results means that they keep changing things to prevent business owners from scamming their system...
by admin | Mar 20, 2019 | News
Seeing among the top three positions in a Google search is worth real money. In fact, 63% of the time one or more of those three firms get a phone call or a visit when people see the firm in a search. But there are only three spots. What can you do to have a better...
by admin | Mar 13, 2019 | News
With a market share among all searches approaching 74%, Google is pretty much the only game in town when it comes to search engines. In the home care space, it is even more important that you pay attention because a significant percentage of your “local” leads come...
