NAP Consistency Will Make You Money

NAP Consistency Will Make You Money

There are dozens – actually, hundreds – of places you can have your company listed online. For the most part, the more the merrier, but there are some that are essentially worthless and show your listing in areas you do not serve. So, in a practical sense, we are back...
R.I.P. Google+

R.I.P. Google+

In nine months, Google + will be completely gone. And, you will not miss it. In October Google disclosed in a blog post that it plans to shut down the consumer version of Google+. The truth of the matter is that, not only did the Google+ social network have a low user...
D.U.M.B. Employees

D.U.M.B. Employees

You would not think it is possible, but sometimes your employees are simply demonstrating DUMB. They “Don’t Understand My Business”. Understanding the business of home care is dramatically different from providing caregiving. It is a mistake you have probably made...
Correctly (and Completely) Claim Your Google Listing

Correctly (and Completely) Claim Your Google Listing

We work with lots of home care agencies. We have been impressed with the clever marketing strategies employed by many of them. And, depressed at the significant number of agencies who put lots of effort into selling, but miss some of the most basic cost-free tools...
Take advantage of Google Posts

Take advantage of Google Posts

A relatively new (August 2017) free offering from Google is called Google Posts. This feature will let you publish a fuller description of your organization services directly to Google Search in the Knowledge Panel and in Google Maps. You can also publish special...
Assure your site is Mobile Optimized

Assure your site is Mobile Optimized

Google realizes that over half of all online searches today occur on cell phones. Acknowledging that, Google penalizes your ranking if your site is not mobile optimized. It used to be a big (expensive) deal to prepare your site to show up on a mobile phone accurately...